AI in video production causes quite a lot of discussion these days. Sometimes AI can be a useful tool. We were tasked with putting together a Holiday campaign and when all of the footage wasn’t available in a winter scene we were tasked with a challenge. Through the use of generative AI we were able to turn some footage that had been taken in the Fall and add some snow to that and the exterior of the dealership to give it the complete Winter treatment. We didn’t have video of the dealership in the Winter so generative AI helped with that too!